How to Write Exceptional Social Media Posts While Maintaining Word Limits

Have you ever wondered how to write exceptional social media posts while still maintaining your word limits? 

Despite seeming easy, Twitter posts and Facebook posts have a word count limit. This can make it hard to get your message across without sacrificing quality. 

With all the social media platforms out there, it can be a challenge to create engaging social media posts that are limited to the character limits. Why not simply write longer? Word limits help us from getting carried away with our writing. 

Social media posts have a word limit. It's a real thing. Most platforms, like Facebook and Twitter, also require using a certain number of hashtags.

As a result, it can be challenging to post something that follows the rules and gets your point across clearly and concisely. Your social media posts don't need to be long-winded to get a lot of engagement. After all, your followers are

probably busy and may not want to read an extensive post per company they follow. Plus, you want your brand to be consistent across all platforms. No matter where they encounter you on social media, whether Instagram or Facebook,

they should be getting the same message every time.

This guide will teach you how to write exceptional social media posts.

How to write exceptional social media posts

Writing an excellent social media post requires you to follow the right strategy. According to digital marketing experts, below are some of the most inspirational strategies in this regard.

Make it brief and simple

We all want to grow our social media following, increase engagement and share valuable content. We want our words to be read and understandable without a hidden motive. Keeping social media posts short and simple can help achieve

short and long-term business objectives.

There are many benefits of keeping your social media short and simple. Social media can be a great way for new audience members to get to know you, but only if you consistently post short and simple updates. 

Each social media channel has its own rules, but as a general rule of thumb, don't make an update longer than your viewer's attention span. When you break it up into smaller bites, people are more likely to engage with what you share.

So keep it concise and simple. Furthermore, shorter posts can help you reach your users, generate social media traffic and grow your business. An ideal length for a Facebook post is between 1 to 80 characters. Not sure how to ensure the

perfect length for your posts? You can keep track of the total number of characters using an online character counter. It will let you know how many words and characters your Facebook post has. As a result, you can write according to the

set standards and stop your posts from being monotonous. 

Use a positive language

Millions of people on Facebook, Twitter, and other social media sites log in daily to stay updated. That means hundreds of thousands of posts get shared every day. That's why you need to be optimistic with your posts if you want them to

be read and act.

There's no doubt that social media can help your business reach a large audience. You can easily share information about the brand posts you like and connect to others interested in similar things. However, it would be best to make sure

that your posts do not spread negativity.

Optimism is a vital part of social media marketing. People can easily spot pessimism in your social media posts. That's the reason why a smiley face is used on forums, emails, and text messages; it's an indicator of positivity. 

Do you know the reasons why people unfollow people on social media? What makes them stop following you on Twitter? Or Facebook? Or Instagram? 

It turns out that there are quite a few psychological factors involved. One of the biggest factors is negativity. People hate watching stuff based on unconstructiveness. That's the reason why it is crucial to make your social media posts look


Make it relevant to the target audience

Most people think writing a good social media post is all about the right hashtags, the right number of emojis, and the right amount of grammar and punctuation errors. However, these things play a minimal role in whether your social

media post will be shared or not. What plays a huge role in making your posts relevant to your target audience.

Social media is a great way to make your brand known. However, most of the social media posts are bland and irrelevant these days. This is because the majority of people who are creating them are not doing it from their audience's


Your audience comprises human beings, and they have their problems. With this in mind, you need to create topics about their lives when writing social media posts. They are likely to read and share them on various platforms if you do so.

When writing a post, try to think about ways to make your post resonate with your readers. Make sure that you're actively connecting with your audience by adding personal touches to your posts.

Use casual language, not formal

Using casual language can make your social media posts more engaging. For example, you've just published a great blog post. You're ready to take it to your social media channels and let your followers know about the new post on your


There are numerous ways you could present the news. You could simply tell them to check out or share the article or even use a form of clickbait. But what is usually the most effective way to get the word out? The answer is sharing it in

casual language.

Every business needs to be on social media. It's true, every single one. Even if you're a restaurant that is only open for dinner, your restaurant should have a Facebook account, and you should post pictures of what's on the menu. However,

the language you use in your social media posts matters a lot. 

You are not supposed to sound too formal that your readers begin to yawn. No one likes reading boring stuff. Therefore, people are likely to pay attention to posts that include a casual tone of voice. However, it would be best to ensure that

your posts do not have anything that sounds rude or abusive.